LONDON — As Britain continues to recover from the economic crisis, the country’s hotels are increasingly being turned into high-end leisure destinations for the wealthy.
Many of them are offering more than the typical weekend stay.
But that can cost a lot of money, and not just to the individual who lives in the luxury suites, said Brian Soper, head of global marketing at Hilton Worldwide, which owns more than 80,000 hotels worldwide.
In a recent survey of 10 luxury hotels around the world, more than half of them were renting for less than a year.
Many of the hotels in Britain are owned by the state and run by the Government, so they can be easily privatized, said Peter Drysdale, chief executive of hotel industry trade group IHG.
But some, like the Hyatt, are owned in partnership by the hotels, which means the government can profit from them.
Soper said the Government could be looking to turn the Hyatts into luxury resorts.
For example, hotels like the Marriott Marquis and the Royal Palm Beach could be converted into luxury hotels, he said.
He said the Royal Oak resort in Wales and the Battersea Power Station in London are both already in the running for hotels that are open 24 hours a day.
In Europe, which is struggling with the financial fallout from the crisis, hotels have been in the spotlight for their role in attracting foreign tourists, particularly in the financial centers of Europe.
In recent years, the number of high-roller visitors to the United Kingdom has been declining, as the economy has shrunk and many Europeans have fled the country, particularly to the wealthy European Union.
In the U.S., the recession has been particularly hard on hoteliers, and there are signs that hotel occupancy rates have begun to decline.
But many hoteliers argue that if there is to be any hope of attracting foreign visitors to Britain, they need to increase the number and quality of the guest experience.